When paired with black, orange represents Halloween, a time when the veil between worlds is supposedly thinner than usual. In the West, orange is often associated with the fall and harvest time. It’s no surprise then that life rafts, life jackets, and buoys are manufactured in a vibrant shade of “safety orange.” Orange is the easiest color to see in dim light, as well as providing the ultimate contrast against blue sky or ocean. Salmon : pinkish-orange, named after the color of salmon flesh.Peach: orange lightened to a pale yellow, similar in hue to the fruit.Coral: vivid reddish-orange, like sea coral.License these images via DAVID CARREON and SimplyMayo. To be “caught red-handed” means to be caught in the middle of a wrongdoing, while a “red flag” refers to a warning sign. Because of the East/West discrepancy between good fortune and warning, East Asian stock markets use red to signify a rise in stock prices, whereas it signifies a fall in North American markets.Īdditionally, in the West, red often carries associations with straying from the norm or bad behavior. Most dictionaries refer to fire or blood in order to define “ red.” It’s a versatile color that holds both positive and negative connotations. As a result, countries around the world use it to signify stop in traffic lights, as well as using red as a warning color. Red is visually arresting and contrasts strongly against most other colors. Vermilion: a brilliant red or scarlet pigment, originally made from the powdered mineral cinnabar.Maroon: dark brownish-red, its name comes from the French word marron (chestnut).Crimson: strong, bright, and deep, generally combined with blue or violet.License these images via MIA Studio and Yuliia Bezuglaya. Given the sometimes wildly different meanings behind colors, it’s important to know about these color meanings in order for us to better understand different societies. By contrast, in the East, where white is commonly associated with death, Chinese brides will often opt for a red gown, as this is considered a prosperous color that brings good fortune. It’s the traditional dress color of choice for Western brides, thanks to Queen Victoria, who began the fashion with her own white wedding dress in 1840. These meanings are often shared near-universally or, in other cases, have cultural-specific meanings, depending on which part of the world we are looking at.įor example, in Western cultures, white is often associated with purity and innocence. Over millennia, particular colors have come to represent specific meanings or life events. What Is Color Symbolism?Ĭolor symbolism is the cultural evolution of our psychological associations with color. We offer a whole spectrum of colors to use in your projects.īut, first, let’s explore the common symbolism of colors around the world in more detail. If your next adventure in color is establishing a palette for your brand identity, then you should pay a visit to the Shutterstock color palette generator. If you’ve ever “had the blues” or been so angry “you saw red,” then you’re already familiar with the concept.įrom red‘s primal association with passion and aggression, to blue‘s association with conservatism and peace-keeping, there are near-universal symbolic meanings behind almost every color in the rainbow.Īdditionally, there are a range of cultural influences that can affect one’s view of a specific color, like political and historical associations (think flag colors), mythological and religious associations (such as references to color in spiritual texts), and linguistic associations, including idioms and expressions. In art and anthropology, color symbolism refers to color’s ability to signify meaning and communicate intangible ideas and emotions. Let’s take a deep dive into the symbolism of colors in cultures around the world. Color quite literally colors the way we view our world.
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